🎯 13-Day “Create a Challenge” Challenge
3 min readNov 5, 2020
This is a 13-Day Challenge to help plan, prepare & launch your first challenge on Momentum!
Why Challenges?
You might be pretty familiar with multi-day challenges by now. Maybe Adriene Mishler’s 30-Day Yoga Challenge, Tim Senesi’s 7-Day Meditation Challenge, or something similar, right?
It turns out, challenges like these are extremely effective at driving traffic, increasing engagement, and building momentum with your target audience. Here’s why:
Your most valuable currency is trust. Challenges help you earn that in a fun & accessible way.
- Challenges are trust magnets. Nowadays, people need to try before they buy (or follow). With so much content out there, its become increasingly difficult for people to know what’s trust-worthy. Challenges solve this because they’re results oriented — with challenges, you can prove to potential fans or customers how your services, offerings or expertise can help them achieve their goals in a short period of time. Once they experience success with you in those 7 or 14 days, they’ll trust you…and once they trust you, they’ll confidently invest more with you.
- Challenges are lead magnets. Every successful business has a niche audience they know and serve best. The hard part is actually finding and qualifying your target audience once you’ve identified them. Challenges help separate the “browsers” from the active users (the ones eager to learn even more from you). Plus, on Momentum, you can even supercharge your challenges with custom surveys to capture the insights you need to identify the leads you want (more about this later).
- Challenges are engagement magnets. Honestly, challenges are just fun! They capture attention and engagement like no other content. People love them because it gives them a fun and accessible way to address their biggest problem — finally getting started on a goal they’ve always been talking or thinking about.
- Challenges compliment any phase you’re in. Whether you’re just getting started and trying to figure out who really needs your services, already have a site running but want to increase your probability of making a sale, or already have a steady audience but want to re-engage them and prepare them for your next paid offer, there’s always a good time to create a challenge.
Now, let’s get started on creating your first challenge! By the end of the next 14-days, you’ll have created a challenge like this!
- Aadit Patel, Founder @ Momentum
